Below are the social media guidelines from the Philip and Rita Rosen Department of Communications and Public Affairs (DCPA), for the faculty, administrators, staff and students at Albert Einstein College of Medicine.
For guidance on how to get started on social media or improve your online presence, please read our “Tips to improve your social media experience.”
If you are going to mention your connection to Einstein in your profile, please include a disclaimer indicating that your account does not represent Einstein’s views. “Opinions are mine and not my employer’s” is one example of such a disclaimer. This helps prevent confusion between your accounts and those official accounts that represent the College of Medicine or its departments.
Be aware that what you post may have legal implications in the form of violations of the Health Insurance Portability and Accountability Act (HIPAA) or the Federal Education Records Protection Act.
If you believe patients or clients will try to contact or “friend” you via social media, remember that the standards of physician-patient relationships are identical offline and online. In such instances, it might be best to keep separate personal and public social media accounts. Share on the personal account as you would with your in-person friends; share with patients in the public account as you would in an office or other professional setting.
CPA-approved staff members represent official school positions on social media administered by Einstein, including Einstein’s official Facebook page and Twitter account and Montefiore–approved social media profiles.
If a department, division, center or institute wishes to maintain an account on a social media platform, the designated administrators should fill out our online application. We request access to official social media profiles via either shared passwords or administrative privileges. This access will be used only in an emergency.
There may be times when you see something on social media that you think warrants the attention of—or maybe even a response from—someone at Einstein. Please alert the social media team at firstname.lastname@example.org.
If someone in the media gets contacts you on social media, refer that person to DCPA at email@example.com or tell them to call 718.430.3101.
Be aware that on any social media platform, information may sometimes be created by others looking to harass members of Einstein’s faculty, staff or students. If you encounter such postings, e-mail DCPA at firstname.lastname@example.org and we will help determine the most appropriate action.